Product Review: Etude House NEW Organic "I'm blooming" cleansers

Am very excited about PINK stuff!

Always enthused about testing out & researching new items in the market! So much so that sometimes even if it mean staying up late to compile information about beauty products, I would gladly chuck my pillow aside and do it forgetting the time. 

Hence really looking forward to Korea's famous brand, Etude House's range of cleansers under "I'm Blooming" collection. 

Yes all baby pink bottles! 👶

The 3 bottles are 100% Tested Organic & Natural.

From left to right: Moisture Cleansing Foam, Brightening Wash-off Gel & Clear Cleansing Water.

#1: MOISTURE CLEANSING FOAM

What it is:
This lotion like formula bubbles up to create a moderate white lather.

What it does:
Gently removes impurities & trapped dirt in pores & gives hydration at the same time. This lotion like formula bubbles up to create a moderate white lather.

How it works:
Dispense a 50-cent sized of the formula and cleanse face in circular motions. Wash off thoroughly. 

My Experience:
Although it looks & feels like a lotion, but the texture after cleansing would be more ideal for those with combination to oily skin types as it helps remove excess oil sebum & dirt in enlarged pores.
I am more of a normal dry skin type, so ain't really what I am looking for. 

#2: BRIGHTENING WASH-OFF GEL

What it is:
This transparent gel has the similar texture of the well known "Ginvera exfoliator"/ Exfoliating Gel. Contains jasmine & rose extracts for brightening results.

What it does:
Effectively removes dead skin cells & smoothen skin surface.

How it works:
Dispense a 50-cent sized of the formula and exfoliate damp face in small circular motions to work the dead skin off, especially nose sides. Wash off thoroughly. 

My Experience:
It looks rather mild & soft. Yet with the exfoliating "fibre-like" particles in the gel when massaging, the result is my skin reveals a brighter smoother skin texture after about 3 mins of massage.
I quite like the resulting smoother skin texture. ;)

#3: CLEAR CLEANSING WATER

What it is:
This colorless clear water is a highly effective makeup remover, even the most stubborn waterproof makeup comes off quickly.
It is also a non-rinse formula. 

What it does:
Effectively removes all traces of makeup without tugging or rubbing.

How it works:
Pour cleansing water onto a cotton pad. Sweep across the makeup outwards from chin upwards to remove makeup. For eyes area, press gently on eye makeup to allow for dissolving. 

My Experience:
Effective at removing the last trace of makeup without the oiliness. 
Also easily removes my waterproof mascara as I wear that everyday.
Definitely my favorite out of the 3!!!

OVERALL

Etude House is known for their girlish packaging and I am obsessed with pretty packaging too! Which girl doesn't?! 

My top fave product is "Cleansing water" because it is super convenient & really effective, oil free and easy to use.

RECOMMENDATION:

Moisture Cleansing Foam -> Suitable for very busy people who want to look well-groomed. Skin type = Combination/ Oily

Brightening Wash -off Gel -> Can enhance uneven skin tone with this gel in the morning and oily/combi skin. Skin type = Various

Clear Cleansing Water -> Great for fuss-free makeup removal. Great for those with adventurous thrills ahead! 

Choose the texture you prefer! ;)

xoxo, Gelainza

MAKEUP TRAINER & ARTIST