Cruelty Free Products

It seems to be a great deal to an increasing number of consumers whether a brand manufactures beauty without cruelty.

This is absolutely GREAT NEWS!
Sephora products are not tested on animals (since 1989!) although this fact is not 'broadcasted' on packaging like the others.

Also check this out!
http://blog.sephora.com/2009/12/sephora-cosmetics-is-cruelty-free.html
We just received official word from our sister Sephora offices in France that Sephora products are cruelty-free. Yipee! According to the statement, animal testing has been banned in the European Union since 2004, which is where Sephora products are formulated, but Sephora has been maintaining this practice since 1989. As an animal-lover and proud dog owner myself I thought this was great news to hear and just had to share! - Joannie McIntyre

http://www.nature.com/news/2009/090311/full/news.2009.147.html

AND...
at Sephora, we carry over 100 brands and here's the list of brands that are cruelty-free too!

~ xoxo, Beauty Editor Live Your Dream