April 17, 2011

Why use PRIMERS?

If there is one thing that I succeeded most at in Sephora, it's preaching about the MAGIC OF PRIMERS and
this preaching becomes the No.1 must have & must recommend item of all our beauty advisors I have trained and colleagues I have shared. Like a legacy i leave....

The one thing I believe deeply in : Primers make all the difference.

"Primers are to me, like tweaks & tucks. You will never stop once you try it. I guarantee you'll get addicted and feel naked without it!" - Gelainza, Trainer of Sephora

"It's a crime not to prime." - Jerrod Blandino, Too Faced Founder

Primers have been a buzzword for the beauty industry in recent years and makeup artists' secret for many years.

Why use primers?
  • Act as a protective layer over skincare to prevent makeup from clogging your pores
  • Smooth out skin texture instantly for better foundation blending
  • Highly effective in oil/ shine control hence makeup hold up longer for at least 8 hours
  • Usually contain dimethicone & cyclomethicone (which are silicones) hides fine lines & wrinkles
  • Can reduce uneven skin tone hence we require lesser foundation coverage
  • Hides pores & flaws to achieve flawless poreless finish
  • Prevent oxidation of makeup on skin that is oily or prone to shine, hence solve the problem of makeup turning darker after lunch!
  • You will look like airbrushed to perfection!

When to apply primers?
> After applying your skincare routine, after your sunscreen of at least SPF 35.
> 1 Pump of Primer onto back of palm, dot 5 dots on nose, forehead, cheeks and chin
> Smooth all over face to create a thin layer of primer on skin.

Who should use primers?
  • Everyone anybody can use a primer.
  • Especially if your makeup doesnt last through the day as flawless as you want it.
  • Especially if your makeup tends to become shiny, cakey and messy during the day.
  • Especially if you have combi or oily skin.
  • Especially your makeup always oxidises.
How to choose the right primer for your skin?

  1. Clear - Usually this kind is a gel type made of silicon such as dimethicone and cyclomethicone. Get this if you want to control oil, minimise enlarged pores, lines & smooth out your skin texture. Options --> Sephora Smoothing & Matifying primer, Smashbox Photofinish primer, BareMinerals Primetime primer, Urban Decay Pore perfecting primer  
  2. Pink - If you are looking to make your skin look more pinkish glowing. More like japanese girls. Options --> Sephora Illuminating primer, Benefit That gal primer, Sephora Perfection primer
  3. Pearly-white - This is usually like a makeup base effect where it counteracts uneven dull skin tone. Pearlised finish gives a luminating brightening radiance to skin and instantly look younger. Suits dry skin. Options --> Hourglass Mineral primer, Urban decay Brightening face primer
  4. Purple - On the color wheel of artists, purple neutralises yellow. Yellow = sallow. Dull sallow skin tone can be corrected with this colored primer. Everyone can use this. 
  5. Green - For reducing redness around the nose, cheeks and any sensitive areas so that concealing is easier and more effective. Options --> Make Up For Ever Primer in green, Smashbox Photofinish primer in adjust.

My CURRENT FAVE:
Hourglass Mineral Primer - This primer has been 3 years my fave and still going strong! It is white in color and immediately makes me look like I have glowing skin when I apply this!
You can wear this alone or under makeup! Instant skin brightener!

It has a mineral sunscreen of titanium dioxide & zinc oxide = broad spectrum of UVA/UVB sun protection = you dont have to wait 30mins for the sunscreen to take effect!

I ABSOLUTELY ADORE THIS PRIMER! You girls must try it!
Makeup really stays for hours! And I am one girl who hates touch-ups so you know this is really godamnit effective!
S$76 and totally worth it!



~ xoxo, Beauty Editor Live Your Dream

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